Fit Trek
End to End Mobile Web and App
Fit Trek is an innovative mobile web and app that revolutionizes personal training, making it effortlessly accessible to individuals who struggle to incorporate fitness into their busy lives.
Overview
Roles: UX/UI Designer, UX Researcher
Teams: Valerie Bui (solo)
Tools: Figma, FigJam, OptimalSorts
Duration: 3 months
Problem
Regular exercise has long been recognized as a vital component for enhancing your overall well-being. Despite the abundance of resources available today, such as YouTube, TikTok, fitness apps, and more, many individuals struggle to maintain consistency and fail to reap the full benefits of physical activity.
Goal
Gain a comprehensive understanding of people's goals, preferences, needs, and the challenges they encounter along their fitness journey. By delving into these aspects, we can identify key insights and develop tailored solutions that not only help individuals initiate their fitness endeavors but also provide the necessary support to sustain their progress over time.
Competitor Analysis
Who’s our target audience and what are the current fitness trends?
Goals:
Spotting industry trends to stay informed of the fitness industry
Identifying competitor audiences to identify potential users for our product
Identifying unmet needs to better tailor customer needs
Key Takeaways:
Common roadblocks are time, money, and uncertainty about the most suitable fitness regimen.
Common goals and motivations are to improve appearance, feel energized, and improve overall health and well-being.
4/6 participants liked the idea of a personal trainer due to the personalization but due to money and time, they prefer to figure out a routine themselves using various online sources.
Fitness apps can be confusing and overwhelming. It depends on a person’s level of expertise to be beneficial for them.
Opportunity:
Instead of a virtual trainer, how about an on-demand professional trainer who can give real-time feedback and support while providing tailored digital fitness content for users?
User Research
6 individuals were interviewed to identify motivations, needs, goals, and pain points in their fitness journey.
Key Takeaways:
On-demand videos and virtual trainers, accessible through apps, are a significant trend allowing users to exercise at their own pace and schedule.
Videos offer a variety of exercise options, location, and flexibility in choosing their preferred online trainer.
The main target audience are Gen Z and millennials
Opportunity:
Cost-effective personalization that offers time-efficient workouts along with a feature that would track progression for motivation
Defining Persona
HMW help Josh achieve consistent fitness progress and reach his goals when he lacks the time for a personal trainer?
HMW harness technology to effectively monitor progress, providing motivation for Josh, and allowing for program adjustments as needed?
Solutions
Cost-effective, time-efficient:
Personalized workouts via an app, designed by an online coach.
Motivation and consistency:
Share progress photos with coach for accountability and visible progress.
User Flows
Upon signing up, users are paired with a professional coach based on their quiz responses and gain access to the app's progress tracking features.
The Features
Once signed in and matched with a coach, users can access their Dashboard where they can view their tailored exercise plan, progress, message their coach, and engage in community groups. These features promote a cost-effective solution with a tailored exercise program via the app while still having the support and motivation through a coach and a community.
Style Tile + UI Kit
Usability Testing
Conducted a moderated usability test with 6 individuals to get feedback on the features, design, usability, and navigation.
Key Takeaways:
All participants successfully accomplished the assigned tasks indicating good overall usability.
Task completion times were reasonable, indicating a user-friendly and intuitive system design.
Ratings:
Ease of use: 5/5
UI design: 4.8/5
Clarity in info: 4.8/5
Recommend to a friend: 4.4/5
Iterations to consider:
Provide clear membership info and quiz questions for informed, personalized decisions.
Include a review step for booking accuracy
Enhance dashboard UI for clear category distinction and plan emphasis.
Include exercise plan details for better time management and progress tracking.
